Allagash Applique Crewneck
$52.00 USD
Did I ever tell you how the crewneck sweatshirt came to be? No? Pull up a chair friend and have a listen!
The place, Alabama USA. The year, 1920. The dude, Benjamin Russell Jr.
Benjamin is standing on the sidelines of the Crimson Tide Football Field, chatting with his father.
“Dad, I sure do love being a quarterback, but I sure do hate how itchy these wool football uniforms are!”
Benjamin Sr. grabs him by his padded shoulders, stares his son dead in the eyes, and says “Quickly son, to the Russel Manufacturing Company where I make women and children’s clothes from cotton!”
Not long after that interaction the modern crewneck came to be. It’s popularity spread far beyond the football field and all the way to our brewery!
Our friends at Weld MFG created Applique style, soft and cozy Cotton/Ramie crewnecks and we cannot wait to share them with you!
Whether you wear them to sweat, to chill, to work or in da clurb, you will always look and feel #fresh. Much fresher than those 1920s dudes running around a football field in wool. yipes.
