Allagash + Created Co. – Diner Mug
$16.00 USD
In the early 1900’s the “horse-pulled lunch wagon” began to fade away as America embraced the stand-alone diner. Mostly due to the fact that they smelled less like horse, but also due to their affordability.
Diners were a “wallet friendly” alternative to a traditional, more formal, eating establishment. This was increasingly important during the Great Depression, when job availability was low and the cost of tuxedos was high.
Amidst the post World War 2 suburban boom, diners followed Americans out of the city and into the small town market, finding great success. As the Interstate Highway System was established in the 1960’s, diners again found themselves following Americans as they desired to see the country. Some may say diners need to chill and back up a bit, while others would say savvy business owners make up the bedrock of the American dream.
Yet, as the diner continued to grow in popularity, its namesake mug was gathering an audience of its own. Although, what is now commonly known as the diner mug, didn’t start out on a Formica counter.
In the early 1940’s the U.S. Navy realized they had a need for a “thick walled” drinking vessel that could stand up to life at sea. The Victor Insulator Company won the contract and created a precursor to the modern mug, although without a handle. There was a concern the handle would break off as soon as the mugs began sliding around and smashing together in rough seas, much like a hot beverage demolition derby. Gratefully, by the mid to late 1940’s the diner mug had found both a handle and its way into the hearts of Americans.
From there, the diner mug continued to increase in popularity, becoming more and more commonplace throughout the USA. So, if you are looking to recreate the American diner experience in the comfort of your own home, grab one of these 10oz retro style diner mugs today. Nametag, apron and sassy sitcom style attitude sold separately.
*Mug is commercial dishwasher safe, but to maintain the artwork, handwashing is recommended.
In stock
